Strata's team is comprised of professionals from a variety of backgrounds, including military, engineering, business, and social sciences. This diverse industry experience allows us to provide clients with customized research gathering and analysis that goes beyond mainstream industry practices. When testing concepts, we utilize the latest analytical techniques, calling upon all discipline backgrounds, to ensure the best go-to-market product and strategy. When assessing the performance of marketing and advertising initiatives, we give clients the voice of the audience, ensuring an effective industry ROI metric is identified. When profiling public opinion worldwide, we ensure an accurate and unbiased portrait is conveyed.