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                     Vision | Mission | History
 

Strata is a full service business, consumer, and community market research firm. We have been providing extensive quantitative and qualitative intelligence gathering through innovative design, execution, analysis, and reporting since 1985.

Our quantitative capabilities include telephone, online, intercept and Interactive Voice Response (IVR) data collection throughout North and South America, Europe, and Asia. In addition, we have a wide network of traditional and test kitchen facilities for Central Location Tests.

Our qualitative capabilities include traditional focus groups, triads, dyads, in-home use tests and individual or one-on-one interviews. Our trained moderators are experienced in consumer and business-to-business qualitative research.
Intelligence gathering
capabilities include:


Telephone

Online (Web)

Interactive Voice Response

Intercepts

Mail

Secondary Research

Focus Groups

In Depth Interviews


 
Industry Affiliations:
Strata recognizes the importance of continuing education and networking for maintaining cutting edge practices and staff. That is why we are active members and participants in the following organizations:

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