Case Studies

Consumer Goods Packaging

Business objective:

Determine the new package design that best translates the beverage company’s brand image and personality and ultimately achieves the greatest consideration and purchase.

Approach:

Created an online survey to evaluate consumer preference and key brand attributes conveyed among current, new, and competitive package designs.

Impact:

The company pursued the packaging designs that were found to be the key aspects of consumer preference and in particular were the most relevant to their key target. These elements were also found to be unique to the competitive set, providing a distinctive edge in the beverage market.