Strata was born as a data collection firm in 1985 and grew to be a full-service market research firm due to client demand for customized, innovative research. As such, data remains our foundation, laying the groundwork for all intelligence gathering and reporting efforts with cutting edge technology and scientific integrity.
The company's successes are rooted in the unique relationship and backgrounds the co-founders share. David Phife, whose background is in finance and marketing, teamed with Gretchen Ponts, a political historian, to create an effective, passionate research firm. These two created the firm to operate on one fundamental principle: Market research touches on all aspects of the social, political, and economic philosophies and therefore all theories and educations should be included at the table. Their primary focus was to build a team that hailed from a multitude of backgrounds in order to continually push the envelope of market research. This philosophy has allowed Strata to grow exponentially year afteryear, becoming one of the top boutique firms operating worldwide.
Today, Strata is comprised of social scientists from the US and Europe, as well as business professionals, engineers, and military professionals, all of whom offer a unique perspective on each client's project.
