Strata has built a unique team of professionals from all industry backgrounds, including military,engineering, business, and social sciences, to provide customized intelligence gathering and analysis that goes beyond mainstream industry practices. When testing concepts, we utilize the latest analytical techniques, calling upon all discipline backgrounds, to ensure the best go-to-market product and strategy. When assessing the performance of marketing and advertising initiatives, we do so by bringing you the voice of the audience, ensuring an effective industry ROI metric is identified. When profiling public opinion worldwide, we ensure an accurate and unbiased portrait is conveyed.