Your Journey Begins
With Strata, your consumer insights journey starts here. For more than two decades we have partnered with clients on strategic innovation, from concept testing to product launch, consumer profiling, and brand awareness and usage.
Consumer Profiling
Need help knowing what consumers are thinking, saying and doing? Let’s identify.
Understanding your customers – and your competitors’ customers – helps keep your brand relevant and engaged, and optimizes investments in strategic innovation.
Brand Performance
Is the creative strategy for that new product, event, or re-branding on track to improve your business? Let’s discover.
Knowing how consumers really feel about your brand helps your team shape the narrative of your company’s story, products and services.
Pipeline Innovation & Sensory Testing
With limited resources and plenty of ideas, how do you optimize your competitive offerings? Let’s find out.
We take your ideas and determine the winning concept to move forward into development and testing.
Consumer Profiling
Need help knowing what consumers are thinking, saying and doing? Let’s identify.
Understanding your customers – and your competitors’ customers – helps keep your brand relevant and engaged, and optimizes investments in strategic innovation.
Brand Performance
Is the creative strategy for that new product, event, or re-branding on track to improve your business? Let’s discover.
Knowing how consumers really feel about your brand helps your team shape the narrative of your company’s story, products and services.
Pipeline Innovation & Sensory Testing
With limited resources and plenty of ideas, how do you optimize your competitive offerings? Let’s find out.
We take your ideas and determine the winning concept to move forward into development and testing.
Driving Strategic Insights
We’ve spent 20 years building this company through demonstrated performance. We are a team that is personally dedicated to our clients, offering custom research design, superior project oversight, faster project execution, and lower project overhead and cost.
Strata Research
Take the Guess Work Out of Innovation
Whether it is quantitative, qualitative or quali-quant, our research focus always centers on thoughtful, efficient, and customized methodologies to drive insights.
Qualitative
How does your product or creative resonate with consumers? Whether done in person or virtually, seeing and hearing directly from your target consumer is extremely impactful. Nothing tells the story better than consumers showing their reactions real-time, using their own words, describing exactly why something works or doesn’t from their point of view.
Quantitative
Which messaging claim will have the most impact? Which concept is best to move into development? Whether your team has several concepts to test or dozens, we work with you to determine the best analytical fit to make your data come alive and drive decisions. Our advanced analytics experts deliver data-driven insights through TURF, Max-Diff, Price Elasticity, Conjoint and other quant methodologies, which can be conducted in more than 40 languages globally.
Quali-Quant
How do you know which packaging to use? Or which branding strategy to choose? Talking directly to your target consumer while simultaneously capturing measurable data delivers the best of both worlds – revealing the why behind the results, with feedback and insights your team will appreciate.