About Us

Innovative research methods

Strata’s roots go back to 1985 when it was the consulting group to a large data collection company. Through the vision of President and Co-Founder Gretchen Ponts, Strata became its own company in 2003 when she realized that more and more clients were in need of our services and it made sense to turn the focus on consulting.

To this day, Strata remains the powerhouse of a large data collection company, integrated with the skills and passion to help businesses make better decisions. We are obsessed with measurement, and evaluate everything from new products or services, to media campaigns, branding, customer service, loyalty, pricing, and forecasting.

We get that research has to have an impact on your business. Strata’s core belief is to be a “leaner, meaner, faster, smarter” research agency. We remain what we’ve always been – a group of hard-working, independent-minded, smart problem solvers who shape purposeful research that will inspire action.